Graphic Designer/ Illustrator
LAMarrs Camp Gear
1. Create outside of the usual Camp Gear Aesthetic
2. Textiles that feel natural and abstract
3. Applicable to many audiences
Brief
LAMarrs Camp Gear is bettering the outdoor experience with a design system that sets the brand apart from its competitors. This brand isn't just about camping; it's about foraging new connections with nature for Generation Z. Focused on the future, LAMarrs Camp Gear is dedicated to making camping accessible, sustainable, and enjoyable for all.
Photography done by Damon Cottle
Damon Cottle
Process Book.pdf
1. Clear and concise steps
2. Find a balance of fun and function
3. Use a color coding system
Brief
Camping is supposed to be fun and reading confusing tent instructions shouldn’t ruin anyone’s time. I want to target the city people who would go camping if the setup was easier and more interesting.
